Crisis Management in Cases of Conflicts with Works Councils and Trade Unions in Germany

Reputation Management/ Communication

Acute measures in crisis situations
Definition of the cause for the crisis (significance for shareholders and company objectives )
Positioning core messages with the media (in particular, also social networks)
Gaining interpretational sovereignty over the crisis
Communication regulations, press releases, website, contact with supporters
Positioning core messages in politics
Conducting background discussions
Positioning core messages in the workforce
Employee information, Intranet
Avoidance of hindering the works council
Positioning core messages in the public
Positive influencing of external perception, external experts, supporter
Increased and repeated placement of positive messages, simultaneous showing of weaknesses of the communicative opponent.